Project Art Nouveau Danube
01/01/2017 > 01/06/2019
Sustainable protection and promotion of Art Nouveau heritage in the Danube Region
The Réseau Art Nouveau Network is glad to take part to this ambitious project as a technical associated partner!
Throughout the Danube region, Art Nouveau is a defining feature of many urban landscapes. Art Nouveau movement in this area mainly stemmed from the Viennese Secession, prevalent and influential in urban planning and architecture at the end of 19th – beginning of 20th century. Secession monuments are generally revered as jewels of architecture, craftsmanship and art. Yet, their potential for becoming sites of vibrant communal life, as well as tourist attractions is often left unexplored and unrealized.
As Art Nouveau is present in urban setting in many countries, it possesses cohesive force for connecting them. The partnership of 10 partner organizations from 7 countries in the Danube region recognized this potential. Responding to the needs for sustainable and harmonized protection, revitalization and promotion of Art Nouveau, this partnership devised a series of interconnected cross-sectoral activities covering the full cycle of its protection and revival.
Museums and institutes for protection of monuments will undertake scientific research of roots and forms of expression of Art Nouveau, enhance its physical conservation and ensure its preservation in a digital form. Urban planning institute and municipalities will elaborate fact-based policy recommendations for protection and rehabilitation of Art Nouveau as well as its successful functional and aesthetic integration into urban setting.
Complemented by carefully devised promotional activities and campaigns on local, regional and (inter)national level, such combination of activities will ensure sustainable management and revival of Art Nouveau heritage. As a result, its values and monuments will be revered and cherished by inhabitants, tourists and future generations instead of being lost to them as relicts of the past. Apart from its immediate and palpable results, this project will ultimately achieve an invaluable one: harnessing cohesive potential of the Art Nouveau cultural heritage in Danube region.
The project officially took off in Vienna, at the premises of the MAK Museum, on 7 March 2017. It is led by the Municipality of Oradea (Romania).
With the support of Danube Transnational Programme, co-funded by European Union funds (ERDF, IPA, ENI)
Picture: Interreg Danube Transnational Programme